Training beschrijving
1-Daagse Training Customer Journey Mapping (Engelstalig)
In deze 1-Daagse training leer je de basisprincipes van de Design Thinking hulpmiddelen en terminology. De focus ligt hierbij op ‘learning-by-doing’ en de praktische toepassingen van Design Thinking. Tijdens deze dag leggen we vooral de focus op de Customer Journey Mapping tool. Aangezien deze training in het Engels wordt aangeboden, is de beschrijving op deze cursuspagina ook in het Engels weergegeven.
This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology with focus on Customer Journey Mapping.
Vroegboek kortingsprijs
€ 495,00
Huiswerk
No preparation time
Taal
English
Reguliere Prijs
€ 545,00
Betrokkenheid
1 day, 8 hours a day
Cursustype
In person
About this course
We will show you how Customer Journey Mapping helps you to get a deeper insight into customer needs, behaviour, experience, motivation and desired outcomes. After a short introduction on Design Thinking, you will be practicing how to use Design Thinking tools, and specifically Customer Journey Mapping, by working on a real challenge.
A Customer Journey Map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organisational structures and context. The tool can be used with customers, management, employees and other stakeholders. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.
Participant profile
This course is designed for:
Freelancers and consultants...
…looking to better advise their clients on commerce or customer-related challenges
Managers and Team Leaders...
…who want to discover the benefits of working with Personas & Customer Journey Mapping in their daily work
Young Professionals (individuals)...
…who want to discover how to use Personas & Customer Journey Mapping in their daily work
Government Policy Makers...
...who want to gain key insights into the implementation of Personas & Customer Journey Mapping
No previous experience or knowledge required
Certificaat
Na afronding van de training ontvang je een certificaat van de DesignThinkers Academy. We sturen je alle tools en materialen waarmee je tijdens de training hebt gewerkt en krijg je toegang tot onze Leer en Ontwikkel Bibliotheek.
